You cannot deny that the colors of the rainbow don’t have any appeal for you. Let’s just say that for others, it’s a matter of pride. It’s how they like to celebrate their big day. You too. You could use bright and sunny colors to promote your big day too. Like coming out with a new round of opening specials. Just one more time, folks, let’s just see if this banners pickering display works out. Only one way to find out.
Get in touch with the talent and give them your spiel. Tell them, without being shy, what inspires you. It’s their job to interpret your dreams. Not quite Joseph and his amazing technicolored coat but you just never know, maybe these talented young folks are better at it than your regular psychotherapist with a tendency to come up with all kinds of Freudian or Jungian concepts that don’t mean the foggiest.
They don’t mean diddly-squat to anyone who’s at least kind and patient enough to hear him out to the end. But imagine this. Imagine if he was talking to a potential customer. Long gone. He will have missed the sale. This talent team is made up of graphic designers, wordsmiths otherwise known as copywriters, signwriting experts, display technicians, digital lighting experts and last but not least, those duty-bound men in their vans.
Those men in their vans? What does this lot do? Well, they’re the guys that end up putting the finished product up in whichever form it’s been agreed that it must take. And that agreement usually starts with you. After all, you’re the customer. And, this may surprise some of you, you’re right. The customer is always right. You’re right, you talk, and they listen.